|
Aurora >
Getting Involved > Denver Mattress Co.
 New
mattress
purchases to help end homelessness
new mattresses
purchased at
Denver Mattress Co.
(in the
Furniture Row Shopping Centers)
445
Circle Front Dr., Evansville, IN
between
Nov. 1 - 27, 2008
will help Aurora!
download flyer
$20 of every mattress sold during the holiday
season
will
be
donated to Aurora, Inc.
In addition to this donation,
Denver Mattress Co.
will include
Aurora in it's media exposure through TV commercials and newspaper ads!
One
commercial at a time ...
One mattress at a time ...
... helps Aurora help one life at time,
as we work toward ending homelessness in our community!
A word about the charity campaign:
This holiday season, The Denver Mattress Company will once
again turn mattress sales into help for the homeless served by the missions
located near a Denver Mattress Company store. The substantial donation
program involves both a cash donation for every mattress sold plus a substantial
amount of media exposure.
One commercial at a time and one mattress at a time, this simple formula has
added up to substantial help, with the total cash donation given nationally
reaching the national cap in each of the last four years, and the donated
advertising valued at several times that. In Fort Wayne, Indiana, Jeff Keplar,
Vice President of Community Relations, responded that, 'we couldn’t do what we
do without the support of businesses who care about more than the bottom line.
Fortunately for us, and for those we serve, the Denver Mattress Company has
shown they care.'
While most cause-related marketing efforts of this scale benefit large national
organizations, the Denver Mattress Company has found that using the marketing of
their local stores to benefit local missions underscores the fact that they are
supporting the local community. The success of this campaign, for both the
member missions and the marketing efforts of the Denver Mattress Company, will
hopefully serve as a case history to inspire other companies to give in similar
ways.
back to top
| 
